Whenever I’m walking around the city, I see QR codes on fliers, t-shirts, and even as decals on shop windows. I never really knew what it was for, but understood that it required downloading an app/scanning the pixelations with your camera. Reading the Wikipedia article, I learned that QR stands for Quick Response (by a cell phone) and the codes are used to take transitory media information and put it into a smartphone. It’s essentially a barcode that originated in Japan.
Being a curious person, I decided to do some research on the utilization of QR codes in the fashion world. Many fashion companies (think Gucci & Ralph Lauren) use QR codes to show price tags on clothing items, advertise new products, create coupons, and promote mobile sites. I mean, the code itself can be a fashion statement: the monochrome pixels placed so perfectly into a little square. Talk about minimalistic chic. 🙂
I found a free generator on Google and made a QR code for my blog. It was incredibly easy and straightforward, and I felt like i knew what I was doing (for once!). This was probably the easiest assignment to date.